Instagram have recently unveiled their latest addition to their social media site. The new changes will allow users to geographically tag locations to their photos. This information can then be used to form a map for other users to see where their friends photos are coming from.
The photo map that is created will appear on each individuals profile. Instagram users will have the ability to select which photos that they do and do not want to appear on their geographic photo map on their profile. The video below gives a more comprehensive run through of the new features:
Do you think there are any ways that this new feature can be capitalized upon by businesses?