A Creative Use For Social Media: Decreasing Cultural Tensions

Recently in Russia an increasing level of violence between two cultural groups of people has prompted action for something to decrease the tension. Interestingly, a blog named “It’s My City” for the city of Ekaterinburg came up with an idea that would attempt to diffuse and decrease violence between two cultural groups, the hipsters and the chavs.

A video explaining the situation in more detail can be seen below:

[youtube]http://www.youtube.com/watch?v=HUxTvBf9HEM&feature=player_embedded[/youtube]

This new and interesting use of social media adds to the ever expanding recognised capabilities of social media. It had a very positive outcome and was used very effectively which is good to see.

So where to next for social media? Are there any other tensions that could be eased in a similar way through the use of social media?

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