FRANk Jam June 28, 2012 – our pickings of the week

Social media news of the week:

Tweet for tea

Perhaps the first of many machines and devices that will be activated by a single tweet, a South African company has created a machine that trades delicious drinks for promotion on Twitter. Read more?

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Oreo sees both support and backlash for gay pride cookie

Oreo is taking some heat for a rainbow-cookie ad it posted Monday in recognition of gay pride month. By Wednesday afternoon the rainbow cookie Facebook post had nearly 38,000 comments and 226,000 ‘likes’ on the social media site. Good on them for sticking to it despite the backlash. Read more?

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A Facebook Like means different things to the marketer and consumer

A study by CMO Council shows that Facebook users like a brand mostly due to loyalty, while marketers tend to believe that Likes indicate that the content published is agreeable. Read more?

 

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