Last Friday we held our 13th FRANkademy social media strategy workshop, focusing on social media strategy for B2B companies. The turnout was great – many thanks to all who came. Clearly there is a lot of interest in how B2Bs can use social media – B2B has often been the poor cousin of social media consideration, until now.
We demonstrated the first mover advantage up for grabs in the Australian B2B sector. Although social media may appear to be a consumer-driven channel, we showed that it is extremely relevant for B2B.
It’s not about the tools, but how you use them. Facebook, Twitter, Pinterest, YouTube and all other social media tools are what they are – tools. The starting point for any social strategy should begin with the objectives, resources, research and considerations for measuring, monitoring and support.
Social media requires a social business – brands need to be human and break down silos to succeed. We discussed the details of implementing a social strategy and the need for brands to be human and transparent to succeed in this new era.
You get what you put in to social media – when an investment is made it is highly accountable and measurable. We showed the immense detail on online conversations that we can glean through social monitoring tools such as Radian6. Social media ROI metrics can put traditional ones to shame as engagement and conversion can be measured and continually optimised.
Tips for B2Bs in using LinkedIn, Facebook, Twitter and (would you have guessed it) Pinterest!
Social business success stories from from Deloitte, IBM, MYOB and Covington Aircraft definitely provided some inspiration for B2B social media strategy and implementation.
We want to help businesses get their social play right from the start – get in touch with us for a free assessment of your brand’s social standing in the industry.