Sure, it might be easy enough to monitor the traffic coming into your website, but the importance of this information is disregarded by many businesses. Some businesses neglect it entirely and not recognising that by monitoring certain aspects of online traffic they will be able to take not of what strategies they are using online are working, and which ones aren’t.
How can a business expect to grow and expand if they neglect such a vital part in gaining an understanding of your customers? Analytics provide an easily measurable form of information that can be easily monitored. Having a better understanding of your customers will allow you to provide material on your site that appeals to them and is as effective as possible.
So how does the use of analytics translate to useable information? By monitoring conversion rates, you’re able to distinguish between the visitors and the buyers. Google have made life easy for those wanting to start monitoring their date by creating Google Analytics, which is free and allows users to monitor their sites with a large array of information. Analytics don’t only provide a great way of getting to know your customers but it always reduces wasting money on online strategies that aren’t targeted correctly or provide information customers may not even interested it.
If you’re still not sold on the idea of using analytics to help your business grow, here are 3 other benefits:
1. Allows you to gain a better understanding of the search process customers undertake to discover your business online, by knowing this you can ensure it is as easy to find as possible.
2. You can discover which social media platforms and most suitable for your business and which should be given the most attention.
3. Email segmentation can be used with the information provided to you, so certain customers receive emails specific to them and increase their chance of taking the information in and acting upon it.
There are many other opportunities to take advantage of the online data provided from customers, how else do you think this information could be used?