Social Media Strategy for Retail – April 2012 FRANkademy

Last Friday we had a FRANkademy session in the lovely hall next door to our Prahran office, this time with a distinct retail flavor. This was our 12th FRANKademy but was the first time we have focused on a specific business sector. For those who couldn’t make it, we discussed the importance of social business and how it can work for retail to facilitate customer service, drive customer loyalty and sales. We also covered off the trials and tribulations of some of the popular social media tools such as Facebook, Twitter, Pinterest, etc. and ways to integrate up and coming technologies with the platforms to excite and engage customers.

Many curious people attended from all different business types ranging from boutique businesses to large national corporates. It was an interesting session that generated a lot of questions and discussions afterwards.

Here is the presentation in case you missed the session, or would like to recap and share it. Please feel free to comment on it and ask questions if you got any –  we are happy to help and talk you through any points you find particularly interesting.

Thank you for everyone who attended:






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