Kotex – Pinterest ‘gift–giving’ campaign

Pinterest is certainly the new black at the moment and is growing rapidly amongst brands.

We recently came across one of the first Pinterest based campaigns out of Israel by Kotex.

They wanted to do something for their ‘Women’s Inspiration Day’ and identified 50 influential women on Pinterest and sent them an individualised gift based on the content of their pin boards.

From the 50 gifts that were sent out, almost 100% posted about their gift, creating 2284 interactions and 694,853 impressions.

 

[youtube]http://www.youtube.com/watch?v=UVCoM4ao2Tw&feature=player_detailpage[/youtube]

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