FRANk Jam March 29, 2012 – our pickings of the week

 

Walgreens adds “Answers” tab to Facebook page

American pharmacist Walgreens has added an ‘Answers’ tab to its Facebook page, providing social customer service in relation to prescriptions and health queries. Walgreens says that this is another example of its commitment to innovation in the digital space, and that it provides customers with greater access to pharmacists and other clinical experts. Read more?

 

 

Facebook to remind page owners of neglected pages

A new notification type is being tested, aimed to get page owners to re-engage with pages that haven’t been posted to in a while. The notification bar shows admins how many posts and views their page recently received. Typically owners will only see such notifications when they choose to “use Facebook as a page.” Read more?

 

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