Social Communities

Yesterday I saw and appreciated this crochet wrapped around a tree in Greville Street. More enlightened people than me (thanks Steph) told me this is an example of yarn bombing.

My appreciation came from how the crochet made me re-evaluate an everyday object and reinforced a sense of an active local community in Greville Street.

Also yesterday the local council had a conniption and decided to ban all chalk street stencils plus threaten to fine shop/restaurant owners if they seek to beautify or ‘engage’ passersby. Reported

 in the Stonnington Leader  check out the comments. I think they are mildly disturbing….could they come from council  spokespeople?

That any attempt by a local community, such as Greville Street, which has built a draw-card reputation for being irreverent and eclectic should be penalised for the very reason that has attracted visitors and shoppers for years seems nonsensical.

As businesses increasingly strive to differentiate themselves and become more ‘social’ it occurs to me that local councils have a front foot responsibility to sensitively manage the very essence of neighbourhood communities. Stonnington Council might consider this.

One of the key challenges for businesses in becoming more social is that they are more often than not socially inept. This stems from never having the need to engage, add value, differentiate or just be different. As high street retail continues to be challenged so the need to give people a reason to get out and about to seek originality becomes more vital

One of the ‘neighbourhoods’ on the newly launched Chapel Street site is “Greville Village.” Part of the description says

Greville Village is returning to its heyday; truly coming alive during the golden hours of the afternoon. That’s not to say that a refreshing cider or glass of vino isn’t close at hand when the sun goes down. Though intimate in size, the area will see you effortlessly whiling away the hours. Amid a tight-knit hub of boutiques, cafes and bars is a place to wander.

“Returning to its heyday” is possibly ambitious as the Station Hotel soon closes to become more essential units and of course the lifeblood of individualism potentially attracts a fine.

Once upon a time Greville Street even had a Sunday market.

By the way the yarn bomb has yet to be fined.  Check out this guy out too. He plants pot plants in pot holes.

I wonder how the council would cope if random acts of character were to appear?

copyright FRANk Media 2018