I’ve been a fan of collaborative consumption for a long time and have watched the trend catch on over the past years.
Last week I’ve come across Lucky Ant, a new and exciting website which brings the community together to help local businesses.
The service basically helps local businesses to call on the support of their consumers to make their business better. Lucky Ant posts projects in your neighborhood that require attention and funding. When you see a project you like, you can chip in to make it happen. If enough money has been collected, the project goes ahead. Otherwise, the money is refunded.
In return for your support, the business offers rewards and perks like free stuff, VIP treatment and other nice things.
Check out the video below to find out how it works and let me know what you think:
I think this is collaborative consumption at its best and has the potential to strengthen local businesses which is very important for a strong and healthy economy. Big chains and capitalism are so yesterday and the recent supermarket war between Coles and Woolworths just demonstrates how bad big chains can be.
The suppliers to big chains are vulnerable as never before, often forced to sell their produce dirt cheap or go out of business. How this builds a strong economy I really don’t know but it is common practice.
Needless to say, I am eagerly waiting for Lucky Ant to be rolled out in Australia and hit some of my local shops!