What exactly is the difference between a Social Business Manager and a Community Manager?
Community Manager – a community manager is responsible for managing a specific social media community (or number of communities). A community manager has to listen to all user responses, provide responses and generally promote the companies brand initiatives.
Community Management is a hands on roll that involves getting very much involved in the social media and networking sites on a daily basis, searching these sites and looking for your company/ brand mentions in the overall aim of providing a positive social media experience for your users.
Social Business Manager – a social business manager is responsible for the overall social media marketing activities for any particular business / organisation.
This is more a strategic role and defines particular social marketing strategies the company wishes to pursue. With this comes monitoring the results and measuring a ROI.
Many larger companies now have staff responsible for their social business & community management, however more often than not they assign existing, inexperienced staff with little or no time to successfully embrace the additional work load.
If you are looking for an outsourced solution from an experienced team in Social Business Management or Community Management, contact us.