November 22, 2011 —
There has been so much talk recently around the short lived marriage of Kim Kardashian and Kris Humphries.. was it staged, have brands such as Vera Wang, Perrier-Jouet & People Magazine thrown away valuable sponsorship dollars?
The team at Networked Insights have measured the social lift around these brands (pre & post wedding) to determine if they received a return in ‘earned’ media value from their integrated sponsorship. Social lift is simply online word-of-mouth, measuring the ripple effect in media after an event either in conversations or the sharing of content.
Check out the results below…. the wedding may have been short lived but tangible brands such as Vera Wang & Perrier-Jouet certainly experienced a lift in ‘earned’ brand value from social media conversation.