Starbucks – Christmas Magic

Starbucks U.S is launching its first major augmented reality app leading up to Christmas that will allow customers to animate their coffee cups with their smartphones!

The app will work by pointing your phone’s camera at the special cups and 47 additional objects, such as bags of coffee, on display at Starbucks retail locations.

Doing so will produce animations involving five characters and it also allows you to interact with the characters.

The app also includes traditional and social sharing capabilities

[youtube]http://www.youtube.com/watch?v=RWwQXi9RG0w&feature=player_embedded[/youtube]

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