FRANk jam – our pickings of the week

Just launched: Facebook for iPad

FRANk Newsletter_Facebook for iPadFacebook has unveiled the long-awaited iPad app after months of development. This is going to have a huge impact on the mobile experience of Facebook and affects brands and developers in a big way. Until now, Facebook apps have not been available across mobile platforms but this is about to change with more mobile-friendly updates to Facebook for mobile. Facebook is slowly working to own the mobile space and this is probably just the start of it.


Walmart to launch3,500 new Facebook pages for individual stores

FRANk Media_WalmartFacebook is partnering up with another big brand as Wal-Mart makes a very strategic movie into social networking. Today, 3,500 new Facebook pages will be launched for the retail giant’s individual stores, linking up to one central brand page. Users will be able to find their local store on Facebook and the deals relevant to their area. As a national message is not often relevant, this is a brilliant move into targeted social business marketing. Watch the video demo here


Groupon Rewards allows consumers to unlock special deals

FRANk Newsletter_GrouponGreat news for shoppers and merchants alike – Groupon has launched Groupon Rewards, a new program allowing consumers to unlock special deals from their favourite local businesses. Consumers earn rewards at participating merchants simply by paying with the credit/debit card they have on file at Groupon’s site. After spending an amount set by the merchant, the consumer unlocks the ability to purchase a sepcial Groupon for that business. Shoppers don’t need to worry about loyalty cards or remembering to check in, and merchants receive tracking insights to incentivise future purchases.


“Eric the Circle” visual tweeting app challenges Facebook for the social media crown

FRANk Newsletter_ERic the circleDraw-it-yourself cartoon based social media app ‘Eric the Circle‘ has launched in Australia in a bid to challenge Facebook’s supremacy. Eric combines a range of technologies to facilitate user generated content, content distribution and social networking. Its mission is to become the medium that allows people to comment and share in a visual and creative way whilst being rewarded financially. Find out more?


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