How the mobile web is disappointing global users

Even though I’m perfectly grateful for having an iPhone with 3G, I’m not very happy with my provider (who shall remain nameless). I haven’t had proper 3G for almost a year – instead I’m trapped in constant ‘roaming’ mode. But even when I’m on a wireless network at home, I find it’s just not fast enough using the Internet, especially when pages aren’t optimised for mobile. With 71% of Australians using their smartphone to find information online, why aren’t more websites scaled down for mobile?

Mobile websites have of course sprung up a lot more in recent times, but a great portion of them aren’t even near fast enough – countless mobile users still curse over the slow download times.

A Visual.ly user, Angel, has made a very revealing infographic about the satisfaction of mobile users.

Mobile Web Disappointing Users Infographic - FRANk Media

The take-home points here:

1. Every page needs to be optimised for mobile – It is imperative to have a mobile version of your site that automatically loads when a user accesses it from a mobile device. If you disappoint, or worse, frustrate and infuriate them with slow loading times, they are unlikely to return to the page. Mobile pages are easy to set up and cost little compared to the costs of losing would-be customers.

2. The mobile site needs to be lightning quick – if it takes more than 3 seconds, you’ve already lost 60% of the users. A good tip is to have no images (or just one small image, perhaps as the header) on the mobile site and to reduce the use of styling.

Next week I’ll be posting some tips on making great mobile sites by some neat ways to balance loading time, aesthetics, and increasing functionality.

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