The food industry is a very competitive one with price promotions, new players in the field and choosy customers. Marketers are fighting hard for consumer attention and it can be a tough fight. In the quest to be creative, different and innovative we see many brands rise to the challenge and deliver excellent campaigns such as Fibre One in the US and Innocent in the UK:
Cheech and Chong’s magic brownie adventure tour
So Cheech and Chong get high on high fibre brownies in this cheeky and awesome ad. It is especially awesome because you would have never guessed which brand is behind this ad adding a nice surprise element which is set to change perceptions. Yet it makes perfect sense for the old stoners to now use high fibre products to keep them regular as they age. For more information go to: http://www.fiberone.com/magicbrownie/
Tweet and Eat with Innocent
Innocent in the UK have come up a with a cute campaign which rewards the tweeting community with discounts. It is quite clever actually as it generates Word of Mouth and the community does the advertising for Innocent. Cheap, cheerful and effective!
For more info go to: http://tweetandeat.innocentdrinks.co.uk/
Other brands however do not deliver such strong campaigns. This Nestlé TV ad is just for dogs. No really, it is targeted at dogs:
Purina Advertising for dogs
Purina has created a television commercial directly targeted at dogs. On air in Austria and Germany it uses three different sounds: a high frequency tone, a squeak that is similar to that of a dog toy, and a high-pitched ‘ping’ to attract the attention of both their dogs and owners. Crazy Germans!
via PSFK: http://www.psfk.com/2011/09/nestle-commercial-first-to-make-direct-pitch-to-dogs.html#ixzz1ZfqIBktM and Brandflakes for Breakfast: http://www.brandflakesforbreakfast.com/2011/09/cheech-and-chong-get-highon-fiber.html