Social Media & Social Business Strategy – September 2011 FRANkademy

FRANkademy September by FRANk Media FRANkademy September by FRANk Media FRANkademy September by FRANk Media

Last Friday we re-energised our FRANkademy session at our fantastic new venue, 36B St Edmonds Road. It was a beautiful day and we had a great turn out.

We kicked off with why the need for a Social Business Strategy is becoming increasingly important to generate positive recommendation and close the loyalty loop. We discussed the opportunity for publishing to become the new marketing and build a sustainable point of difference as the long-favoured paid-for interruption model becomes increasingly expensive in the face of fragmenting audiences.

We agreed that the first-mover advantage is still there for most brand categories and it’s all about getting it right from the outset. Many brands have begun the process with a tool-based strategy and in most cases wondering why their social business-play isn’t working.

We emphasised that if they begin here then they are starting in the wrong place. The starting point needs to establish a social business strategy across marketing, customer service, sales etc. and decide which tools can help fulfil these objectives.

We talked about the hero tools of the moment in more depth; twitter, facebook, google+ and blogging summing up with a case history and the essential ingredients for a successful business strategy.

Thank you to all who joined us on the day and to those unable to join us we’re running another FRANkademy on October 21st .

Here’s a slideshare so you can have a look at our charts and share them with anyone who you think might benefit. Please feel free to let us have your feedback or any questions.


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