Last Friday we re-energised our FRANkademy session at our fantastic new venue, 36B St Edmonds Road. It was a beautiful day and we had a great turn out.
We kicked off with why the need for a Social Business Strategy is becoming increasingly important to generate positive recommendation and close the loyalty loop. We discussed the opportunity for publishing to become the new marketing and build a sustainable point of difference as the long-favoured paid-for interruption model becomes increasingly expensive in the face of fragmenting audiences.
We agreed that the first-mover advantage is still there for most brand categories and it’s all about getting it right from the outset. Many brands have begun the process with a tool-based strategy and in most cases wondering why their social business-play isn’t working.
We emphasised that if they begin here then they are starting in the wrong place. The starting point needs to establish a social business strategy across marketing, customer service, sales etc. and decide which tools can help fulfil these objectives.
Thank you to all who joined us on the day and to those unable to join us we’re running another FRANkademy on October 21st .
Here’s a slideshare so you can have a look at our charts and share them with anyone who you think might benefit. Please feel free to let us have your feedback or any questions.