The Asia-Pacific region is one of the fastest-growing digital landscapes in the world, experiencing a huge shift towards social media.
80.1% of Australians – just over 17 million – use the internet, and a staggering 69.5% of us use Facebook, by far the biggest social media site. 56.9% uses YouTube and 11.4% use Twitter.
Here is a snapshot of Australia’s digital landscape and how it compares to mainstream media.
Source: Burson-Marsteller via Campaign Brief