The shift towards social media

The Asia-Pacific region is one of the fastest-growing digital landscapes in the world, experiencing a huge shift towards social media.

80.1% of Australians – just over 17 million – use the internet, and a staggering 69.5% of us use Facebook, by far the biggest social media site. 56.9% uses YouTube and 11.4% use Twitter.

Here is a snapshot of Australia’s digital landscape and how it compares to mainstream media.

FRANk Media - infographicSource: Burson-Marsteller via Campaign Brief

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