Magazines record fewer readers

magThe latest figures from Roy Morgan Research are not good news for magazines, with many titles recording readership drops.

Although it’s not all bad news, increased interest from consumers in the food category has helped titles such Australian Gourmet Traveller it’s up 9.5 per cent and Delicious is up 7.1 per cent, for the year ending June 30, 2011.

The Monthly recorded one of the biggest rises, up 34.4 per cent, beaten by Bride to Be, up 40.8 per cent and Men’s Fitness, up 59.5 per cent.
Women’s magazines showed very patchy performance with several big readership losses. New Idea was down 11.2 per cent, Woman’s Day down 2.4 per cent and The Australian Women’s Weekly down 1 per cent.

According to RMR, Newspaper Readership on the other hand has shown a rise in readers. This however conflicts with the latest figures from the Audit Bureau of Circulations showing sales of printed newspapers continued to fall. Monday to Saturday sales of national, metropolitan and regional newspapers dropped 4.2 per cent in the June quarter compared with last year. In Sydney during the week The Daily Telegraph was down 5.2 per cent, while the Herald fell 3.3 per cent. In Melbourne The Age on weekdays was down 0.15 per cent, faring better than the Herald Sun, down 5.2 per cent.

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