New Men’s Magazine to launch

Smith JournalIs there room for another magazine title in the Australian market? Morrison Media believe so. They currently publish women’s magazine Frankie, and are about to launch a magazine for men.

Called Smith Journal, the title for “discerning gents” will be published bi-annually by Morrison Media.

It goes on sale on September 5 with an initial circulation of 20,000.

Like Frankie, the title will have an editorial to advertising ratio of 70:30, and will be for advertisers in categories such as craft beers, coffee, fashion, luxury & cars.

In a recent round of magazine circulation numbers, Frankie was the most successful monthly in the market, growing by 32.57% between December 2009 and 2010.

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