Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube:
This is mass media. This is main stream. This is where brands need to go next.
Here are three things to do BEFORE launching a facebook page:
1. Invest in social business strategy – don’t just start a twitter. Make sure you’ve got a plan first. This will be the best $20,000 you invest.
2. Find a community manager – earned media is not another task for your marketing manager. This will be the best $40,000 you invest.
3. Align social media with internal/external objectives – If you have the strategy and the management resource this should grow organically.
Anyone else with some more pointers?