Get a serious social media strategy in 3 simple steps

Melbourne’s freak storm on Saturday ended up as the most talked about topic on twitter and hundreds of videos were submitted to youtube:

[youtube]http://www.youtube.com/watch?v=syx1uirQYrQ[/youtube]

This is mass media. This is main stream. This is where brands need to go next.

Here are three things to do BEFORE launching a facebook page:

1. Invest in social business strategy – don’t just start a twitter. Make sure you’ve got a plan first. This will be the best $20,000 you invest.

2. Find a community manager – earned media is not another task for your marketing manager. This will be the best $40,000 you invest.

3. Align social media with internal/external objectives – If you have the strategy and the management resource this should grow organically.

Anyone else with some more pointers?

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