Yesterday the press release went out about our revitalised business relationship with STA Travel and we just want to clarify any possible misunderstanding that may have been caused. Here’s B&T’s version…
STA Travel appoints FRANkVizeum
STA Travel has appointed FRANkVizeum to handle creative, online media buying and social business strategy duties.
The student travel company awarded the Melbourne-based agency the business following
a competitive pitch against the Sphere Agency. STA Travel, although previously using Lifelounge for
creative work, has traditionally handled creative, online buying and social media in-house. FRANkVizeum already oversees
the communications planning and offline media buying for STA. The agency has now effectively become STA’s fullservice
agency, handling its $3m media budget. “FRANkVizeum demonstrated that they really understand our business and we look forward to
a long and prosperous partnership working together to achieve outstanding results,” said Natalie Placko, marketing director of
STA Travel. Martyn Thomas, managing director of FRANkVizeum, added: “It’s a delight to be working with the new STA Travel management team and we have every confidence that together we can recapture and exceed the halcyon days of STA Travel.”
What the press release neglects to mention is that STA Travel has a very happy relationship with Media max who were appointed in October last year to manage their SEO, PPC and other online marketing. Additionally the Sphere Agency is currently scoping out potential brand activity.
We’d just like to aplogise in this regard and look forward to collective success going forward.