I don’t catch many TV ads these days thanks to Windows Media Centre but the occasional one slips through when I am not paying attention. I was first drawn in to the latest AAMI Safe Driver Rewards TV spot by the tongue-in-cheek use of an annoying yet comfy Gen X classic ‘What about Me’, and the twit who crashed into the shop .. whilst tweeting…
Then as the stereotypical scenarios rolled out it kept me engaged and entertained. It also appealed to me because, like everyone else, I am the most responsible, safe and best ever driver in the history of driving and it annoys me that I pay for other people’s stupidity. A strong product built on a solid insight. And a well pitched campaign (even if they do drive ‘lorries’ at Badjar Ogilvy) that has generated some good early social media chatter.
After just two weeks there have been over 7,700 youtube views with over 60 positive comments . (they couldn’t all be from the agency could they?)
A quick search of Twitter reveals a similar picture of overwhelming positivity:
can’t get rid of the soundtrack in AAMI’s latest TVC out of my mind “what about me….” it’s been playing in my mind whole night…”
Lol at the aami add lol “I was twittering and drove into thr corner shop” :p
You know that car insurance add for aami, does that dude say he was twittering away before he crashed into the corner shop? Lolol
♫ ♫ ♫ I was twittering away when I crashed into the corner shop ♫ ♫ ♫
What about me it isn’t fair .. Cldn’t help myself AAMI TV ad LOL Lol -AAMI Insurance Ad – What About Me?
And ofcourse the odd whinge (can’t please everyone):
Anyone else cringe over the new AAMI TVC with “What about me?” song (orig by Moving Pictures)? The talent can’t sing, the song is wrong.
With so many fans of the ad I wonder what AAMI are going to do to nurture them? How about a simple facebook ‘what about me’ fan page where they get people talking about their own experiences and scenarios. Maybe incentivise them.
Does this campaign strike a chord with you too?