We had some FAIL, we had some NAIL but the most important thing is that brands are starting to understand more about earned media. I believe next year will see a growth in this area especially in social business strategy and brand community managers. You can check out some other opinions: Mumbrella’s FAIL list for 2009, Ben Shepherd and Julian Cole’s 2010 predictions (On Ben Shepherd’s blog with a great comment from Mo from NOVA) and this video by Laurel Papworth:
What are your thoughts about earned media towards 2010?
Here’s another (very funny) video via Mo and Henry Feagins:
Internet Archaeologists Find Ruins Of ‘Friendster’ Civilization