Social business strategy – Telstra’s social media survey is a step in the right direction

Telstra social business strategy - brand strategy company

After experimenting with brochure blog: “Now we are talking” Telstra is finally taking the time to do something they rarely do well: Listen. After following their tweet above, I’ve reached a social survey page and was asked to answer these questions:

1. Which of the following best describes your relationship to Telstra?
2. How did you find out about this survey?
3. Have you ever interacted with Telstra through the following social media sites?
4. How likely are you to prefer the Telstra brand as a result of interacting with Telstra through the above mentioned social media sites?
5. On a scale of 0 to 10, how likely is it that you would recommend Telstra services to a friend or colleague?
6. How often do you engage in social media?
7. What are your favorite websites, blogs or community forums for reading or commenting on the following topics?
8. Please rate your level of interest on the following topics (1= very interested, 5= not interested at all)
9. If you could ask any one question to Telstra’s senior leadership team, what would it be?
10. Thank you for taking the time to fill out the survey. We greatly appreciate it!
If you would like to receive a small token of our appreciation for completing the survey, please provide your email below. ( I will let you know about this mystery small token when I’ll get it)

This is the first thing I like from Telstra in a long time. I like the survey, the questions, the tone of Scott on twitter. Lets hope they get it right this time.

I was blogging about taking this kind of approach to social media, treating it as a business strategy not a marketing add-on. This is the process we take with our clients who are interested in a social media solution.

To find out more about social media you’re invited to RSVP to our final free social media session + drinks FRANkademy on the 30th October.

copyright FRANk Media 2018