Yesterday i made it to Marketing Now @ the Sofitel in Melbourne. The flavour of the event was “How to use Social Media and Online Marketing to reach customers directly, and keep them.” Here’s Dave and myself courtesy of David Armano, as are all these shots gratefully borrowed from his twitpic
As someone who is hungry for social business learnings i found Laurel and Darren (unfortunately i missed Gavin) both generous and inspiring. I came away enriched and wondered why every seat wasn’t filled. The entry price was a $100 donation, $50 of which went towards thankyou water so it was all very affordable and worthy. One of the concepts Laurel touched on was COI, the Cost of Inaction…worth bearing in mind.
I would say that the majority of marketing directors out there are tussling with the concept of infusing social media into their businesses and brands. With a few exceptions the results so far are indifferent and yet if they’d broken away from the slavery of emails and meetings their understanding could have been mightily accelerated. I wonder if in 12 months the same speakers are assembled there will be a queque to attend?
Moving on…i took the opportunity to promote Nuffnang by stickering the venue at strategic points as in the photo…nicely spotted by Mr A.
For those who missed the event here’s Darren talking about how to promote a blog. This is from his blog not yesterday’s session, but similar content. Laurel’s presentation is available here. Many of her slides are minimalist and need Laurel to do them justice but my favourite slides are 18-24 inc. Judging by the comments flying in on twitter David Armano’s session is along these lines.
The social business challenge as we see it here at FRANkVizeum is to take social to market pitched at a level that integrates a brand’s current investment in paid for media activity and does not leave marketers thinking “What are you talking about?” and “How is this possibly relevant to my brand(s)?” We have our social media infusion process, some case histories and we run our free FRANkademy session each month to introduce social thinking within a traditional media context. It’s working for us and our clients and i would encourage any brand with just their toes in the water to dive in and splash about.
Anybody who went to MarketingNow (or didn’t) want to add their thoughts?