Want to make sure your digital agency can ‘walk the walk’ when it comes to managing social media for your brand? Why not try the innovative approach Turkish Airlines have recently used for their global digital media pitch. The brief was simple: Selected agencies were sent only three paragraphs about the pitch and a list of keywords, with the pitch process lasting 15 days. The keywords related to information scattered about the ‘social media space’ that they would require to get more detail about pitch and brand objectives. The first two snippets of information were sent out through Tumblr and Twitter.
Interestingly, two of the agencies pitching for the business have been keeping a diary of their journey through the pitch – Voden and 41-29. Makes for very interesting reading as they discover new pieces of the puzzle!