New Beginnings

by Martyn Thomas
18 June

IMG_3691Today sees the beginning of a new era.
Vizeum has arrived on these shores as FRANkVizeum in Melbourne and Vizeum in Sydney.
Being part of Vizeum’s Global Network brings with it all sorts of BIG numbers…we’re now have 47 offices in 36 countries totalling over 2,500 staff with billings of US$5 Billion plus.
Vizeum, launched in 2003, is an independent media network and part of the Aegis Group plc, the world’s largest independent media group. The group also includes Synovate, Isobar, iprospect and Carat.

We are a new type of agency that goes beyond the world of advertising’s traditional media planning and buying dictate which is too often stuck in the old paradigm.

Our targeted stencils (Sydney example above) go some way to support this point by challenging the accepted norms of targeting broad audiences “P25-54″ (all people aged 25-54) and the obsession of accountability by percentages such as 48.76% 2+ reach etc. etc. Thanks to Media Tree for helping us make this happen.

It is time for change and for clients to get more from their communications; it is time for frankness about what is really working and what isn’t. We fuse audience motivation, brand truth and communications experience to create the perfect connection. Connections create a new level of emotional engagement which one dimensional planning by numbers can never attain. We are curious about people, we are passionate about the world out there, we love brands, we believe in speaking the truth about what’s right for you, we are imaginatively creative, we are in the moment – learning from the past but keen to gear up for the future. Connections are our DNA. It defines who we hire, who we work with and how we do things. It is an outlook, a way of being, and thinking that goes beyond tools and systems. It is easy to talk in the abstract about the ‘digital revolution’, and much harder to make sense of the forces that are transforming the media, and to harness them to drive coherent communication strategies that drive business transformation. We help clients to take on that challenge.

William Gibson said that “The future has already arrived. It’s just not evenly distributed yet.” This is why we put effort in being early adopters and understanding quickly what the digital progress means for our clients.
We are interested in clients who want more: more stimuli from their partners, more curiosity about what makes consumers tick, more boldness, more frankness and more inquisitiveness about going beyond the norm.
It’s time for a change.
Don’t you think?

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  • Lee

    Well done to all the FRANk team. We are really looking forward to working with you.

  • http://www.kruppyrants.blogspot.com Kruppy

    Bring on FRANkVizeum digital revolution!!!

  • http://no.com Melbourne Citizen

    I just have to say how lame and annoying it is to have your stupid f*cking stencil out the front of my house. Your lame attempt to be cool and hip by using such a medium is just pathetic. You are a big multi-national corporation, you will never be cool or hip. Go away and please don’t pollute my streets with your advertising again. – Melbourne Citizen XOOX

  • martyn thomas

    Dear Citizen, duly noted. If you can tell me where this specific stencil is i’ll have it removed immediately unless of course you’ve already erased the chalk or the overnight rain has done the job. Apologies for any distress.

  • Hannah

    Banksy would be very impressed.

  • http://thedigestif.blogspot.com/ wisey

    Expect the bill for the subsequent dry cleaning and street cleaning as a result of your defacement made in paint (not chalk).

    Verdict on your little stunt: fail. It doesn’t even make any sense.

  • Fail

    Guys – do you seriously think by using strenciling that you are bringing media into the 21st century?

    I hope you offer your clients something a bit more relevant and fresh (well, more than a new namwe anyway!).

  • http://www.melbournelockedout.com Ranger

    It seems the flux capacitor might need some tuning as your hip and cool marketing seems to be from the 1990′s.

    What’s next in your arsenal, SMS database marketing?

  • Patrick

    hmmmm its nice to chalk one up every now and again

    and my how a little chalk gets peoples brains ticking …i like it

  • Billy C

    I’m not sure if you are the people doing the ads on the street around north Carlton. So far I’ve seen a number of different ones. Something about Portugasms which I assume is a lame Nandos ad which foolishly and awkwardly tries to link sex and food, an add for Latrobe Uni and Optimism which is which actually nicely designed and would have been good if it wasn’t an ad for a play. Would you please let me know who is doing the distribution so I can make sure I don’t use them anymore for poster work. I’ve already stopped using Media Tree for Sydney Distro. This visual garbage on the street is such a lame attempt to appropriate hipster culture. Maybe you could put on some skinny black jeans and advertise in Franky or 3000 instead. Anyway if you see them smudged the day after they get put down that is due to a concerted effort on my behalf to stop you polluting public space with badly designed ads. Thanks!

  • martyn thomas

    Hi Billy C, in short “no.” We are not the people doing anything around North Carlton. Happy smudging.

  • http://www.frankmedia.com.au/blog Tamir

    Thanks for all your inelegant comments. Please try and keep to adult conversation and avoid anonymity.
    1. The chalk we used is friendly and will be gone after a few showers or with some foot traffic help.
    2. If you feel so strongly about the legality of this why not do more than a slant comment on our blog? Or will this be too hard?
    3. Try to read more about us and what we do. It’s very easy to read mumbrella, join the mob and write a negative comment.

  • Billy C

    Well okay then. I apologise for being inelegant. I promise never comment on your blog, read it or discuss it with anyone I know ever. I think the best way to work in social media is to make snarky comments on your blog with the people who are responding to your site. Seriously moderate your blog comments if you don’t like what you’re hearing. For a company to crack the sads and write a post defending itself against a few anonymous people (possibly competitors) makes you look like you are overly sensitive and potentially like they have struck a nerve. Anyway all the best with trying to get people to pay you to do whatever it is you do. I’m not sure what it is exactly as it just sounds like jargon to me and you don’t have any case examples. Good luck being warriors. ROFL.

  • http://www.mumbrella.com.au Ranjan

    Gotta love anonymous cowards.

  • Billy C’s Mum

    Now who’s crying BillyC? Go cry to Momma.

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