ONE off to a slow start

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The first audience results are in for Channel Ten’s new free-to-air digital channel ONE and I don’t think it’s the results Ten were hoping for. The top rating shows to date have been Tread BMX, which won an audience of 53,000 and Sports Tonight – Weekend Wrap which got 50,000. While they are pitching themselves as a competitor to Fox Sports, they certainly have a long way to go before they can compete with the 300,000 or so viewers Fox Sports gets for its NRL matches. However, in fairness many viewers are still probably not aware they can switch across to ONE to watch Ten’s coverage of the AFL, which under current anti-siphoning laws must remain simulcast on Ten.

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