Good afternoon to all FRANk-ophiles. As the title suggests, this is the first of what I hope will be many FRANk posts in the exciting world of communications!
Following the success of last night’s ‘Australia Unites’ Channel Nine telethon in aid of the Victorian Bushfire Relief Fund (Red Cross website, 13 10 60 or 13 33 53), it is interesting to see how other people are using social media in promoting charitable work.
On Thursday 12th February, more than 175 cities around the world hosted ‘Twestivals’ (Twitter Festivals), bringing together Twitter communities in the aim to raise $1m and awareness for charity:water. The Twestivals gave supporters various methods of supporting the charity, with an anticipated 20,000 Twitter users and their friends following and participating.
Attend a local event (
Add their name to the ‘Water Cloud’ – a tag cloud made up of Twitter user names, with the size of their name reflecting the size of their donation
Purchase a Twestival T-shirt – with top donors’ Twitter user names appearing on the shirt
Tune in to Twestival.FM, a global online music project. Tracks have been donated from numerous artists, with consumers urged to stream or download tracks, and donate.
For those that couldn’t attend an event, a number of events were streamed online, and also hosted through SecondLife and
It will be interesting to see how successful the model is at the campaign conclusion. Whatever the result, it certainly provides an exciting and interactive alternative to the traditional ‘call centre and website’ approach of most charities, which can be quite labour intensive.