Is this cool or wot? Innovid, The company behind this calls it The Clickable Canvas and you can read more about it in this techcrunch article.
The first thing I like about this is that it’s not a “push” but a “pull” strategy. The viewer actually requests the engagement. What a difference from the much hated pre-roll.
There are so many cool ways to play with this thing. Just think about video/game promotion with clues for example. Sweet…click to watch the product demo.
