Very cool way of advertising in videos

Is this cool or wot? Innovid, The company behind this calls it The Clickable Canvas and you can read more about it in this techcrunch article.

The first thing I like about this is that it’s not a “push” but a “pull” strategy. The viewer actually requests the engagement. What a difference from the much hated pre-roll.

There are so many cool ways to play with this thing. Just think about video/game promotion with clues for example. Sweet…click to watch the product demo.

innovid.bmp

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