Music, online behavoiur and getting physical

Well, MTV Music online had a brilliant week until…. they locked more then 50% of their content to people outside the US. This is just annoying. Can’t you guys find some way to engage with your audience online? The music industry is now struggling for more than 3 years and the best they can come out with is punishing, restricting access and losing money. Take a look at Myspace solution with MTV content with a company called Auditude. So, it works with (M)TV content. Why can’t it work with music? All I want is to get physical, so can you please put an itunes “buy it now” button on the video and get this over with?

Olivia Newton-John |MTV Music

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