Appetite for Risk


Ok so this is it….the thing about the digital gold rush is that you don’t have to be ensconced in the West Coast of the USA to prospect for golden nuggets. As aficionados of Deadwood will understand we’re all fucking, fighting and swearing in the mud at the moment.

We are in a formative era where the barrier to succeeding is nothing about economies of scale rather all about smart thinking coupled with the ‘appetite’ for digital-exploration. 

Admittedly there is more collective digital-energy in places, like San Francisco, in the guise of talent, $$$$$’s and companies who are willing to get stuck in on a large scale compared to Australia, but there is also this larger ‘appetite for risk.’

How often do we bemoan the chance to think beyond 6-12 months? This is an irrelevant digital time frame, in the scheme of things, as the rate of change and return accelerates. Here’s a segment…”An analysis of the history of technology shows that technological change is exponential, contrary to the common-sense “intuitive linear” view. So we won’t experience 100 years of progress in the 21st century — it will be more like 20,000 years of progress (at today’s rate).”

Tamir Levin captures the potential so beautifully on his site digital seed …an important read.

Let’s deal with the mud whilst we have to, but i say seize the day.

copyright FRANk Media 2018