OK, now it’s a match. With a budget of 300 million dollars it looks like Microsoft is ready to fight back, putting 10mill on comic heavy weight Jerry Seinfeld. Here’s the first ad from Crispin Porder + Bogusky who won the account a few months back.
That’s right. Nobody is selling nothing yet. It’s only the first round. Microsoft is flexing it’s muscles, making some noise and getting the body language right. Let’s wait for second round and see if Bill & Jerry got some punch.