Social media is sometime described as the magic solution. Simply get a facebook profile/blog template/twitter account, start talking and voila – your target audience is now talking with you and about you, commenting, sharing and providing you with endless amounts of free word of mouth.
Hmm… it’s actually a bit more complicated then that. “The social media fallacy” is a new video presentation from David Spark (spark media). It shows the right way to approach building your online strategy – from the beginning, with research and planning. Take a look – it’s worth it.