Tesla is one of the coolest companies I’ve seen lately. Their cars look like a wannabe Batman sport vehicle and they are 100% electric! They also sell their batteries to other car manufacturers like Mercedes. With the rise of petrol prices and the entry of cheap Chinese made cars to the Australian market, car manufacturers will need to spend more money on advertising to get the same volume. The other option is to innovate and evolve. In the next 2-3 years almost every industry is going to change. Which industry are you in? What are the changes you can see in the horizon?
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