Often, I see charts or marketing collateral that says things like “Benefits to User”.
Bah! Stop cramming down the same stuff to me. A flip solution would be:
“Customer Solutions” and “Making Life Easy”
It is a thin line and subtle difference in words but a flip in approach.
A far better way to approach things is by making it Customer Centric, not trying to shove me rewards and benefits that I would never use! Fitness First gives international access to their gyms.. whether I like it or not. Great story but useless to me. And my guess to a large percentage of their membership.
A customer centric approach really starts from building the right culture within the business. Finding out what your customers are having problems with within the category and provide a solution to create a better service.
Higher Price becomes justifiable when a greater Value is perceived (time, money, stress, etc).