Often, I see charts or marketing collateral that says things like “Benefits to User”.

Bah!  Stop cramming down the same stuff to me.  A flip solution would be:

“Customer Solutions” and “Making Life Easy”

It is a thin line and subtle difference in words but a flip in approach.

A far better way to approach things is by making it Customer Centric, not trying to shove me rewards and benefits that I would never use!  Fitness First gives international access to their gyms.. whether I like it or not.  Great story but useless to me.  And my guess to a large percentage of their membership.

A customer centric approach really starts from building the right culture within the business.  Finding out what your customers are having problems with within the category and provide a solution to create a better service.

Higher Price becomes justifiable when a greater Value is perceived (time, money, stress, etc).