Network Ten has bought an OTP on news.com.au to promote their latest TV Series “Dexter“. It’s the first time I’ve seen a FTA TV channel buying OTPs. With the talk of integration, I’m surprised Ch9 has not utilise NineMSN or Ch7 for Yahoo!7 .

Instead of stopping at just media placements, they’ve also attached a clever “viral” (bit cliche) tool for users. I’ve created one for FRANk.

Watch it here: http://www.networktennews.com/index.php?id=9e82757e

PS. Wait for it to load and watch the whole thing