In 2008, we’ve been expecting the long tail of social networks beginning to appear. To give you an idea, check out this link to see the companies that are offering whitelabel social sites. 40+ social sites plus linkedin, facebook, bebo, myspace, etc… There are social networks and community sites beyond MySpace/FB for Youth, even for Mums, Dads, GrandPas, GrandMas, and freakily the Departed..
I’m primarily seeking communties that are under 18, beyond just MySpace.
Club Penguin, Disney
8-12, Virtual World
Young Girls 10-17, Social Network, virtual dolls
6-16, Virtual World
Youth, Avatar based Social network
6-10 year olds, Virtual World
Club Penguin, Disney
8-12, Social network, virtual dolls
Teens, Virtual World
European Youth, Virtual World
South Korean youth, (and now global), virtual/social network
Youth, Virtual Pets
Pixie Hollow, Disney
Young Girls, Virtual Pet
Teen Second Life
Teen, Virtual World
Youth, Virtual World
Teens, Social Network
Now of course, boomers and retired are also going to be on lifestyle social networks like Facebook and LinkedIn, but I’m seeking examples that are focused in on reaching these folks.
Tee Bee Dee
Boomers, Social Network
There’s a larger list of Boomer sites, many I’ve not heard from.
Someone suggests this in the comments in Friendfeed, makes sense.
PreciousMemoriesAndMore*Thanks to Jeremy for putting this list together.
The incremental increase niche social sites are a natural progression of the marketing environment… carving your own market.
So currently who owns your network? Who essential owns your friends? I wouldn’t be surprised that part of the T&Cs while registering into MySpace/Facebook forfeits your ownership (thou I haven’t actually read it… who does?!).
This brings rise to Data Portability of your social network. One point where all sites like Facebook and Footbo.com can pull my social network from. All my friends stored in a single point so I can fluidly move across different social networks based on my interests. This is an iniative Google has taken on with OpenSocial. Now Google owns my email, my searches, my maps, my computer, my addresses, and my friends. 🙂