This year has seen both clients and media enjoy April fools. Here is a list of of gags:
ABC Radio Sydney
Dedicate a stand in SCG to Warwick Capper
News.com.au – Google Application that can see the future?
Heraldsun.com.au – Yarra becomes the Third Freeway
The Mercury – Foxes in Tassie?
Daily Telegraph – Child daycare next to pokies
MIX FM hosts and Dancing With The Stars identities Sonia Kruger and Todd McKenney acted suprised when it was announced during their 7.30am bulletin that Hugh Jackman would front the toe-tapping series this year, replacing Daryl Somers. (Audio here >>)
Meanwhile, the Seven Network’s Sunrise program’s presenters played musical chairs. Kochie was sports presenter and Mel read the news, while Mark Baretta and Natalie Barr played host? It was only for the day, and it didn’t take long for viewers to work it out.
But best of all…
Richard Branson’s Virgin Blue airline also got into the spirit of April Fool’s day.
The discount airline ran ads in newspapers offering the “no chair fare” – half priced fares for passengers willing to stand for the duration of the flight.
Free calf massages are offered for flights longer than two hours long. The offer closes at 6pm today.