My friend James just came back from the Carnival in Salvador where every section is sponsored by different brands. The branded singlets in the shot are actually your ticket to the event/section. It made me think about all these branded t-shirts we see around. None of them looks appealing like these singlets. The design is quite amazing and the quality is great. It also helps that the singlet actually stands for something. It reminds you of a place, music, friends you’ve been with and the experience you shared. Slapping your logo on a t-shirt is not enough anymore. Instead try to wrap it with an experience people will love to talk about.