Yes we can

I am wondering how long it will take for brands to understand the enormous power of the web (if used correctly). Take the next president of the US for example. When Obama wins it will represent a tipping point. Take a look at his website, fully pimped with a blog, digg, twitter, myspace, facebook, linkedin and even a mobile application.

Try thinking about your google results as user touch points. If you have only a website you only have one touch point so having a page in every major online community will not only help you get in touch with your audience it will also allow you to have the first page of google all to yourself.

No surprise that users find it so easy to support him. This song & video is featuring a star cast, by will.i.am of The Black Eyed Peas. Inspired by Barack Obama’s ‘Yes We Can’ speech. It has more than 5 million views on youtube.

[youtube]http://www.youtube.com/watch?v=jjXyqcx-mYY[/youtube]

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