The article can be found here:
The survey was commissioned by MySpace and The Future Lab (UK based analyst) found that a quarter of 18 to 24-year-olds had reduced their television watching in favour of social networking on the web. Although the survey was for the UK market, Hitwise predicts a similar response in the Australian market.
Some key points from the article:
“More time in front of the computer meant 43 per cent had increased the number of emails they sent and received, while 25 per cent increased their use of instant messaging.
According to Hitwise, eight per cent of all visits to internet sites in Australia were to social networks and forums, compared to 7.6 per cent in the UK.
The average time spent on these websites was also similar, with Australia clocking up 18 minutes and 54 seconds, compared to 18 minutes and 57 seconds in the UK.
The two biggest social networking sites in Australia attracted even more attention.”
On the flip side… We’ve seen a Social Network plateau in the last two months for Facebook and MySpace in the last two months. Globally Facebook has seen 5% dip between Dec and Jan. I put it to too many zombies…