On a quick visit to the mens section at Melbourne Airport last week I’ve noticed a new kind of media. It’s called dryer media (c-vision).

It seams that someone had the amazing idea of indulging us with more advertising messages while we dry our hands!

Considering the amount of time we spend around these things every year I’m sure the words “captive audience” convinced someone to invest in this silly idea. What’s next? a screen on the the soap dispenser?