That’s what matters at the end of the day. That’s what every client want – to sell more. That’s what business is all about. That’s the reason branding was invented.
We know that every single bottle of vodka is made with the same ingredients but we still pay more for Grey Goose. T shirts are made in the same factory in China but we still want Nike. It’s the same rubber used to make tyres but we still pay more for Goodyear. Will your story sell? Well, you’ll know if you’ll tell it. Few years ago it was obvious that TV advertising works. Now it doesn’t. We need to try to be different if we want our story to reach our audience. Will these youtube videos sell more blenders? Well, they gave millions of viewers something to talk about and made sure that whenever you think about blenders you’ll think about blendtec.