Mozilla Firefox buzz campaign

Mozilla has decided to launch a humorous viral campaign consisting of a website called “Fight Against Boredom”, a video on YouTube, a Facebook page and links to download Firefox. However, the website is not available at the moment.

Fight Against Boredom

What’s interesting is how they tackled the debate on Firefox vs IE. Through a song, they tell us how Firefox users are statistically better off then IE users. There are harmless ones such as “Firefox users are 67% more likely to go mountain biking” and those that provoke, for example “Firefox users are 38% less likely to have breast cancer”. The latter has caused heated debates on the statistical validity (backed by Nielsen) and ethical issues behind it. Regardless, it has certainly caused quite a buzz.

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