Mozilla has decided to launch a humorous viral campaign consisting of a website called “Fight Against Boredom”, a video on YouTube, a Facebook page and links to download Firefox. However, the website is not available at the moment.
What’s interesting is how they tackled the debate on Firefox vs IE. Through a song, they tell us how Firefox users are statistically better off then IE users. There are harmless ones such as “Firefox users are 67% more likely to go mountain biking” and those that provoke, for example “Firefox users are 38% less likely to have breast cancer”. The latter has caused heated debates on the statistical validity (backed by Nielsen) and ethical issues behind it. Regardless, it has certainly caused quite a buzz.