Word of mouth is the most powerful selling tool


Steve outing, publisher and co-founder of Enthusiast Group LLC, has an interesting post today called: word of mouth trumps traditional advertising. This is not a surprise but more of a stamp of approval from Nielsen.

A global Nielsen Internet survey confirms that new fact of life. The company surveyed 26,486 Internet users in 47 markets around the world and determined that word of mouth is the most powerful selling tool.

An even more surprising fact is that newspapers are in the positive second place. Who would have thought?

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