It’s a scoop


FRANk’s core mantra is that advertising is only interesting when it’s relevant, in turn generating advocacy and positive word of mouth.
Well we’re claiming a world first here by advertising on ice cream vans for kidspot targeting predominantly mums with pre- teen children.
With this intent we discovered the Chief Scooper community scoops, courtesy of google, and after a visit to an industrial warehouse in Melbourne’s suburbs we agreed on a couple of panel sizes placed just to the right of the window where all and sundry queue up.
The stickers arrived today and we’ll be up and running on a number of “high-profile” vans by Nov1.
We’ll post some photos of stickers in situ soonest.

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