STA travel is one Australian brand that’s really gets online.
Check this out: they’ve got a facebook, myspace and friendster profiles.
They’ve got a second life branch with tours and bookings.
You can call an agent on skype and you can share any of their web pages on Digg, delicious, stumbleUpon, Reddit and Facebook.
They’ve got lots of travel blogs or you can create your own and you can even buy carbon credits to offset your trip.
Next time I’ll know who to talk about when asked which Australian brand gets it right and I’m interested to know how it works for them.
This is digital strategy 101 – have as many touch points as possible and be where your users are.